We receive information from sources assisting us with (i) updating, enhancing, improving and/or analyzing our records or data; (ii) performing marketing and research services; or (iii) detecting fraud or theft. We may also acquire information about you from third parties with whom we have a relationship or otherwise contract with to obtain such information. Further, in the event we acquire a business, we may receive information from the seller of such business. Additionally, we may receive information from various consumer reporting agencies and related service providers.
Automated Information we collect via Information Technologies includes, without limitation, internet protocol address(es), operating system(s) and browser specifics of your device, device characteristics, geographic (geo-location) information, user ID(s), clickstream data, and specifics regarding your interactions with (i.e., the path you take through) our Websites and our Internet Marketing Channels. Automated Information may also include your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information); how you use our Websites (including mobile applications) and Internet Marketing Channels, search terms, pages you visit on our Websites and application performance information. We may use Automated Information to associate you with any interaction you have with our Websites, including interaction across multiple computers, mobile devices, and In-Store services. In addition, while Automated Information does not generally identify or relate to you as an individual, we may associate these types of information with you as an individual. In addition, others might seek to do so, and we cannot guarantee that parties with whom we may share such information might not succeed in re-identifying or associating non-personal information with particular individuals; we cannot be responsible for such parties’ use of such information.
In addition, the browser on your device may offer you preferences regarding a website’s collection of your information or your online activities over time and/or across different websites or online services. At this time, our Websites do not respond to these preferences, and our Websites may continue to collect information in the manner described in this Policy. However, you have the option to opt out of certain interest-based advertising. To learn more about interest based advertising or to opt-out of this type of advertising by participating members, visit the Network Advertising Initiative website and the Digital Advertising Alliance website http://www.aboutads.info/choices. Options you select are browser and device-specific.
We do not sell, rent or trade your Personal Information to unaffiliated third parties without your prior consent, although we do share information in some circumstances as described below under “How We Share Your Information.” We use your information in ways consistent with this Policy and in the following ways:
In doing so, we:
We use Automated Information and Information Technologies to recognize you and your preferences as you return to our Websites or utilize our Internet Marketing Channels and to tailor advertisements to you. We may display targeted ads to you through Internet Marketing Channels. These ads are sent to groups of people who share traits, such as likely commercial interests and demographics. For example, if you have expressed an interest in shopping for golf, we may target you with golf-related products. In addition to such tailoring, we use Automated Information to ensure that our online presence operates properly and efficiently for you and for your individual customer experience, to evaluate the use and benefit of such presence, and to support our Websites and our Internet Marketing Channels.
We also use location services, which are built into the functionality of smart phones and other devices, in order to deliver marketing messages to you which are specific to your location. We may also use this data to track the effectiveness of local marketing campaigns, as well as our store location services.
We may share your information (including Personal Information) in ways consistent with this Policy and in the following ways:
For certain types of information, we offer you several ways to access or update such information:
In our efforts to maintain accurate and complete information, we utilize third party entities to assist us with updating and maintaining current contact information (e.g., National Change of Address or NCOA).
We use a variety of security measures to help protect your Personal Information and online transactions with us. Our Websites utilize encryption technology, including Secure Sockets Layer, to protect your Personal Information that we transport across the internet. Your personal online and mobile account(s) with us are password protected with restricted online access.
Additionally, we use a variety of security measures to help protect your Personal Information that we maintain at our facilities. While no company can guarantee your information (including your Personal Information) will not be accessible by unauthorized individuals, we use physical, administrative and technical controls that are consistent with retail practices in an attempt to mitigate such risks.
Our Websites are “general audience” websites and not directed toward children under the age of 13. We do not knowingly collect Personal Information from children under the age of 13 without express parental consent; however if your child is registered with an Organization, such Organization may provide such information to us. BY PROVIDING SUCH INFORMATION TO AN ORGANIZATION YOU EXPRESSLY CONSENT TO THE ORGANIZATION PROVIDING SUCH INFORMATION TO US. If you are a parent or guardian and think we have unauthorized information about your child who is under the age of 13, please let us know by contacting us at Customer.Service@dickssportinggoods.com, and for TSHQ, you can reach us by email at firstname.lastname@example.org or by calling us at 844-374-TSHQ.
Our Websites and our Internet Marketing Channels may link to other sites that we do not control. In addition, you may have visited our Website through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. These other sites are governed by their own privacy policies. Be sure to review these privacy policies when visiting such sites to see how they collect and use this information. We are not responsible for the content of privacy practices of such third parties’ sites.
For the California Privacy rights under California Civil Code sections 1798.83-1798.84, also known as the “Shine the Light Law,” applicable to any of our users who are California residents click here http://www.dickssportinggoods.com/shop/index.jsp?categoryId=12720030&ab=Footer_Column3_CaliforniaDisclosures.